As of 2024, Facebook has approximately 3.07 billion monthly active users, making it the largest social network globally, with India having the largest audience. 217 million daily active Twitter users and over 1 billion Instagram users, social media advertising is the way forward for many businesses looking to monetize the online world. Not only will an active social media campaign achieve brand awareness and conversions, Social media profiles also have a strong presence on search engine results pages. This means social media could play a key role in achieving those top keyword rankings in the future. At SEM Consultants, we work with you to create a dedicated online presence with content that connects with your consumers and optimised paid social campaigns that maximise awareness and ROI.