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Social Media Optimization - LinkedIn

Here are our Social Media Optimization - LinkedIn Packages designed to help your business succeed further.

Hover over the question marks to get a quick description. You may also download this as a PDF with or without the extensive descriptions at the bottom part of this document.

In addition, you may view or download our primer on the marketing benefits of LinkedIn for your business.

Item descriptions below :
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LinkedIn Setup and Design

Package Name


Statup & Design


(LinkedIn)
One Time Service Time for Completion - One Month
SMO Profile Creation, Design & Optimization
LinkedIn Setup
LinkedIn Profile Creation & Optimization
Branded Content Writing for LinkedIn Profile
LinkedIn Profile Information Population
Website Social Integration
Social Sharing and Social Interaction Buttons Installed on Website
Misc. Service Items
Dedicated IP Services
Reporting and Auditing
Internal Report Auditing and Analysis
Work Reports

LinkedIn Marketing Services Packages

Package Name


Small


(LinkedIn)

Medium


(LinkedIn)

Large


(LinkedIn)
Recommended Minimum Duration (can run for one month only, if desired) 6 Months 6 Months 6 Months
MONTHLY LINKEDIN MARKETING SERVICES
Social Media Services Breakdown
LinkedIn Marketing
LinkedIn Updates 5 10 15
Backlink Building from Updates
LinkedIn Discussions 10 20 30
Backlink Building from Discussions
LinkedIn Groups Joined 2 4 6
LinkedIn Connections Acquisition 10 15 20
Misc. Service Items
Dedicated IP Services
Reporting and Auditing
Internal Report Auditing and Analysis
Work Reports

LinkedIn Setup and Design


LinkedIn Setup

LinkedIn Profile Creation & Optimization

LinkedIn, while not as 'fun' as Twitter or Facebook, is an important social network for establishing online presence, especially for professionals. It's regarded as the premiere social networking site for finding business opportunities.

To start, we'll be asking for accurate details that we can use to start building your professional profile. These include an Email Address, the Full Name of the designated account owner, the person's Location, and a Profile Picture. Target keywords can also be inserted into the 'About' section of the profile upon request.

If there is already a LinkedIn profile that you would like us to use, we would need to ask for its access details (Username and Password), and we will be optimizing it for added impact.

Branded Content Writing for LinkedIn Profile

First impressions are crucial, and your LinkedIn profile may be the first opportunity for other professionals to get in touch with your brand. To give them a proper introduction, the content of the page must be consistent with how the brand is displayed elsewhere.

We will be writing branded content to post on your LinkedIn Page, with particular attention to the 'About Us' section, to give prospective contacts a proper preview of the company or business. It is also important to assure longtime contacts that your professional voice is the same, no matter where you are.

LinkedIn Profile Information Population

Credibility is important in the world of social networking, and that credibility can be measured partly by how easily people can learn about you and your business. Sharing information about yourself is a great place to start.

For the LinkedIn Profile, we will be uploading information and contact details that are sent to us for specific use there.


Website Social Integration

Social Sharing and Social Interaction Buttons Installed on Website

To increase your engagement, it is ideal to give your audience the opportunity to interact with you. Customers who have enjoyed or continue to enjoy your company's services and offerings will want to know how to get in touch. While email and customer hotlines are still around, social media is fast becoming a preferred alternative.

To this end, we will also be installing buttons onto your website that will refer customers to your LinkedIn Page.

Installation of Social Sharing and Social Interaction buttons will require that we have access to your site's back end.


Miscellaneous Service Items

Dedicated IP Services

We use dedicated IP Services for your campaign to make sure we do not encounter any problems with the social media site's local security.


Reporting and Auditing

Internal Report Auditing and Analysis

For your convenience, we will make sure that reports will include only relevant information, and the most significant trends and inferences can be determined from the data.

Work Reports

All tasks will be tracked throughout the whole month and are reflected on the monthly report, which includes all progress and final outcomes.

Expect the report to be fully updated at the end of the month.


LinkedIn Marketing Services Packages


LinkedIn Marketing

LinkedIn Updates

With regular profile updates, we will ensure that your LinkedIn profile has credibility and presence on the social network. An online presence cannot be successfully established without activity. Updates are created one month before they are posted. We must be informed of any preferred themes or subjects for updates at least one month in advance.

Backlink Building from Updates

Updates are also a good opportunity to generate traffic into your site. By incorporating links to your site into updates, we increase the chances of people visiting your website, where they can learn more about your services and offerings.

LinkedIn Discussions

We start or participate in various discussions. This can be done within a LinkedIn Group that is related to the company's niche.

Backlink Building from Discussions

A well-placed backlink in a comment can also successfully channel traffic to your business website. By putting a link in a discussion or thread whose participants may be interested in your niche, there are increased chances for your website to get hits and conversions.

LinkedIn Groups Joined

Another opportunity to increase your company's reach is to join LinkedIn Groups. By selecting ones that are targeted to your niche, we can find people that may be interested in doing business with you. Participating in discussions can also be beneficial if you want to be established as an industry authority.

We shall request to join groups that are related to your business's niche and/or geographic location.

LinkedIn Connections Acquisition

For the updates and posts to have an impact, we must acquire Connections. Any updates and posts we publish can appear on a contact's home page, which will increase the potential reach of the message. Backlinks will also only have an impact if they are read, and the chances of this happening are increased when they become part of someone's LinkedIn home page.

We shall send requests for people to add the LinkedIn profile as a Connection on LinkedIn.


Misc. Service Items

Dedicated IP Services

We use dedicated IP Services for your campaign to make sure we do not encounter any problems with the social media site's local security.


Reporting and Auditing

Internal Report Auditing and Analysis

For your convenience, we will make sure that reports will include only relevant information, and the most significant trends and inferences can be determined from the data.

Work Reports

All tasks will be tracked throughout the whole month and are reflected on the monthly report, which includes all progress and final outcomes.

Expect the report to be fully updated at the end of the month.

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