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Social Media Optimization - Google Social Dominator

Here are our Social Media Optimization - Google Social Dominator Packages designed to help your business succeed further.

Hover over the question marks to get a quick description. You may also download this as a PDF with or without the extensive descriptions at the bottom part of this document.

In addition, you may view or download our primer on the marketing benefits of Google Social Dominator for your business.

Item descriptions below :
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Package Name


Small


(Google Social)

Medium


(Google Social)

Large


(Google Social)
Recommended Minimum Duration 6 Months 6 Months 6 Months
Month 1 Services
SMO Profile Creation, Design & Optimization
Google+ Setup
Google+ Profile Creation & Optimization
Banner Customization of Google+ Business Page
Banner Image Sourcing, Editing, Resizing, and Customizing
Google+ Business Page Creation & Optimization
Branded Content Writing for Google+ Profile Page Up to 250 Words Up to 250 Words Up to 250 Words
Google + Profile Information Population
YouTube Setup
YouTube Channel Creation & Optimization
YouTube Channel Design w/ Image Sourcing, Editing, Resizing, and Customizing
Branded Content Writing for YouTube Channel Up to 250 Words Up to 250 Words Up to 250 Words
YouTube Channel Profile Information Population
Blogger Setup
Blogger Account Creation and Optimization
Blogger Theme Implementation (Design)
Blogger Profile Information Population
Picasa Setup
Picasa Account Creation and Optimization
Website Social Integration
Social Sharing and Social Interaction Buttons Installed on Website
Miscellaneous Service Items
Dedicated IP Services
Reporting and Auditing
Internal Report Auditing and Analysis
Work Reports
Month 2 & Ongoing Monthly Services
Monthly Marketing Social Media Services Breakdown
Google+ Marketing
Google+ Page Updates 10 20 30
Backlink Building from Page Updates
Adding People to Your Circle (Google+ Personal Profile) 10 15 20
Adding People to Your Circle (Google+ Business Page) 10 15 20
Page Photo Updates 2 4 6
YouTube Marketing
Video Creation 2 4 6
Video Uploading 2 4 6
Video Title Writing 2 4 6
Video Description Writing 2 4 6
Backlink Building within Video Description
Video Keyword Tagging 2 4 6
YouTube Video Commenting 2 4 6
Blogger Marketing
Blog Article Writing 2 4 6
Blog Article Editing
Backlinking from Blog Post
Inclusion of Photos per Blog Article 2 4 6
Picasa Marketing
Picasa Album Creation 2 4 6
Picasa Upload Photos 10 15 20
Photo Description Writing
Miscellaneous Service Items
Dedicated IP Services
Reporting and Auditing
Internal Report Auditing and Analysis
Work Reports

SMO Profile Creation, Design & Optimization

Google+ Setup

Google+ Profile Creation & Optimization

Google+ makes connecting on the web more like socializing in the real world. In this platform, you can share your thoughts, links, and photos with the right circles.

Geo-location and credibility is very important for Google. As such, we'll be asking you to provide us with a verified Google Account that we can use to create and/or customize a Personal Google+ Profile. If you do not have one, we can create one on your behalf, preferably a master email account that can be used for other services you obtained for your campaign. In addition, the Google Account you will be providing needs to have pertinent details like your Full Name, Location, and the actual Profile Picture of the account owner. All of these help make the profile more credible.

Once we have the login details for the Google Account, we will create and optimize your profile by inserting target keywords in your 'About' tab.

Banner Customization of Google+ Business Page

Similar to websites, your Google+ Business Page needs personality. We will be customizing your Google+ Business Page's header (the main images that visitors see on top of your profile page) to help you increase the number of friends in your Circles.

We'll be asking you to provide us with the images that we will customize and insert in your Business Page's header.

Banner Image Sourcing, Editing, Resizing, and Customizing

If there is no specific picture that you would like us to use, you could simply give us some directions on the kind of image you'd like the Page to convey. Based on those, we will be collecting different images and incorporating them into the Banner picture.

We will edit and customize these images to fit the Banner concept and apply them. Once we finish with this, the completed Banner picture will be incorporated into a mockup of the Google+ Page, which will be sent back for feedback. After approval, the mockup can be implemented for the live Google+ Page.

Google+ Business Page Creation & Optimization

Google+ expanded its features and it now accepts 'Brand' or 'Company' based accounts or profiles. This means that business and site owners can now promote and brand their companies within Google+. This may seem like a small change, but one only has to look at the tremendous success of Facebook's fan pages to see why this move is very important for companies and site owners.

While Google+ doesn't come anywhere near the numbers Facebook has, it does hold one major trump card in its hand—the Google brand itself. On the web, immediately building trust with your potential customers is vital for your overall success. Building a large community via Google+ will definitely help in this regard.

We will be creating and/or optimizing a Google+ Business Page for your brand or company to increase your website or company's online visibility.

Branded Content Writing for Google+ Profile Page

First impressions are crucial, and for many, Google+ may be the first instance where they encounter your brand. To give them a proper introduction, the content of the page must be consistent with how the brand is displayed elsewhere.

We will be writing branded content to post on your Google+ Page based on any information about your company we can get from your website or the launch information you provide, with particular attention to the 'About Us' section, to give customers a proper introduction to the company or business.

Google + Profile Information Population

Credibility is important in the world of social networking, and that credibility can be measured partly by how easily people can get to know you. Sharing information about yourself is a great place to start.

For the Google+ Profile, we will be uploading information and contact details that are sent to us for specific use there.


YouTube Setup

YouTube Channel Creation & Optimization

YouTube is undoubtedly the most popular video site today. Millions of people use this service, and it is a great way to provide your videos with a platform to get noticed.

We will create an account for you on YouTube, if one is not already provided, and optimize it by filling out the proper information and making sure it is as informative as possible.

YouTube Channel Design w/ Image Sourcing, Editing, Resizing, and Customizing

To make your YouTube Channel much more appealing and give it branding, we will create a background design for it to convey the company's brand. If we do not get high-resolution images from you, we can base it off the company's website or any specific instruction provided to us. With that, we will source images, edit them as needed, and create a background design for the channel to give it that extra 'wow' factor. Should you have any particular theme or topic in mind for videos, we'll need one month notification ahead of time with complete information to ensure the request can be accommodated.

Branded Content Writing for YouTube Channel

Although videos convey your company's message on YouTube, some people may not spend the time and bandwidth to view each of your videos. To get an overview of what the videos and the company are all about, they would view the Channel page instead.

This is where Branded Content Writing would be useful. From the name itself, it allows us to brand the company through words and provide people with a quick and easy way to find out what the channel is all about.

YouTube Channel Profile Information Population

Credibility is important in the world of social networking, and that credibility can be measured partly by how easily people can get to know you. Sharing information about you is a great place to start.

For the YouTube Profile, we will be uploading information and contact details that are sent to us for specific use there.


Blogger Setup

Blogger Account Creation and Optimization

One of the most popular blogging platforms, Blogger, formerly known as BlogSpot, has a large community which immediately exposes your blog—hence your brand, products, and services—to a lot of people. This platform is owned by Google and as such, gets good domain rankings and provides a good SEO push for your website.

We will create an account for you on Blogger, if one is not already provided, and optimize it by filling out the proper information and making sure it is as informative as possible.

Blogger Theme Implementation (Design)

Blogger offers a lot of customization options without having to create new designs from scratch. They offer various themes and color schemes to fit your brand.

We will do this customization to give your Blogger blog the best possible look and feel to convey your brand.

Blogger Profile Information Population

Credibility is important in the world of social networking, and that credibility can be measured partly by how easily people can get to know you. Sharing information about yourself is a great place to start.

For the Blogger Profile, we will be uploading information and contact details that are sent to us for specific use there.


Picasa Setup

Picasa Account Creation and Optimization

Picasa is a web album service owned and operated by Google. This allows you to have a centralized location for all images used in your Google products. For example, all photos uploaded through Google Plus and all photos used in Blogger would end up here.

We will create an account for you on Picasa, if one is not already provided.


Website Social Integration

Social Sharing and Social Interaction Buttons Installed on Website

To increase customer engagement, it is ideal to give your audience the opportunity to interact with you. Customers who enjoy your company's services and offerings will want to know how to get in touch. While email and customer hotlines are still around, social media is fast becoming a preferred alternative.

To this end, we will also be installing buttons onto your website that will refer customers to your various social media channels.

Installation of Social Sharing and Social Interaction buttons will require that we have access to your site's back end.


Miscellaneous Service Items

Dedicated IP Services

We use dedicated IP Services for your campaign to make sure we do not encounter any problems with the social media site's local security.


Reporting and Auditing

Internal Report Auditing and Analysis

For your convenience, we will make sure that reports will include only relevant information, and that the most significant trends and inferences can be determined from the data.

Work Reports

All tasks will be tracked throughout the whole month and are reflected on the monthly report which includes all progress and final outcomes.

Expect the report to be fully updated at the end of the month.


Monthly Marketing Social Media Services Breakdown

Google+ Marketing

Google+ Page Updates

Having a Google+ Business Page presents an attractive and inexpensive way to create buzz and build momentum for any product or company. This is especially true when it comes to SEO and getting your brand out there on the web and literally in front of potential markets. The SEO capabilities of Google+ could make it a very useful marketing tool, especially for those businesses that are just starting out and/or have small marketing budgets. The Google+ Business Page can help build your brand's visibility, both in the SERPs and in the real world.

We will make sure that your Google+ Business Page is regularly updated with relevant information, which includes your latest events, specials, and promos.

Google Page updates are created one month before they need to be posted. Information about promotions, events, and specials must be provided one month in advance.

Backlink Building from Page Updates

The updates on the Page are also a great chance to refer people to your website. By posting links to pages explaining your brand and services, we can entice those who visit your page to look at your brand, products, and services and include your offerings in their consumer decisions.

Adding People to Your Circle (Google+ Personal Profile)

Sharing things with different people is nothing out of the ordinary. But sharing the right stuff with the right people may get tricky. With Google+ Circles, putting your friends in appropriate groups or categories is a breeze.

To help build your Google+ Personal Profile, we will be creating Circles and adding people to your Circle/s.

Adding People to Your Circle (Google+ Business Page)

Sharing things with different people is nothing out of the ordinary. But sharing the right stuff with the right people may get tricky. Google+ Circles makes it easy to categorize your friends or prospective customers based on gender or age. You can effectively promote the appropriate products for different types of people thanks to Google+ Circles.

To help build your brand's visibility, we will be creating Circles and adding people to your Circle/s.

Page Photo Updates

Making content visually appealing tends to increase its impact. Text-only updates are less enticing than ones that incorporate pictures, and are less likely to have 'Share' value. With Photo Updates, it's easier to get people to pay attention to what you have to say, and get them to keep coming back to see what other messages you have.


YouTube Marketing

Video Creation

YouTube is made for video, so we're going to populate your channel with videos! With the use of photos, we can create informative videos that hype up the company's products and services.

We will give focus and emphasis on the company and new products or services. Another option would be to highlight news/events associated with the company.

In line with Video Creation, we would need high-resolution photos provided by you. If you have no photos, we can source them elsewhere, but they will be more generic than if they came from the business itself.

Initially, we can source these from the website and other locations but it would be best if these photos could be provided, especially if we are to create videos regarding events.

Video Uploading

Once the videos are created, we will upload these onto YouTube for you in an optimized fashion.

Video Title Writing

As part of uploading and optimizing the video, we will write a catchy title for it which would briefly and clearly define what it is all about. At the same time, we will aim to make use of the target keyword in the title.

Video Description Writing

Another part of optimizing the video is through the creation of a description. This would provide users additional information about the video, the company, and the products/services being showcased in the video.

This allows for another opportunity to get the message across to people and make use of keywords as well for SEO purposes.

Backlink Building within Video Description

It is possible to place URLs into the description, albeit without the use of anchor text, so we will take full advantage of this.

Aside from the SEO benefits of this link, it also allows for direct traffic. People watching the video who are interested in the company's products and services can easily go to their website through this link on the description.

Video Keyword Tagging

There is a 'tag' section in the video options of YouTube. As part of the optimization process, we will use the keywords and phrases that best describe the video, and hence, the company as well.

This will help in getting the video searched within YouTube and in search engine results.

YouTube Video Commenting

YouTube users are always known to be very vocal through comments. To make the profile seem more active and engaging, we will do commenting on other videos.

This does not mean spamming other videos with marketing spiels or the like, but simply comment on others to benefit the profile, making it look more real and active on YouTube. This will send additional social signals and give the profile more credibility in the eyes of Google.


Blogger Marketing

Blog Article Writing

We will write and create blog posts for the Blogger account in relation to the company. We can make use of different topics per month which includes products and services, about the company, news about the company, news about the industry, and any other related topic which would benefit the reader and the campaign.

If the website currently has a blog in it, we can use the same topics and ideas found there for these articles. We can rewrite these articles to make sure we avoid having duplicate content.

The main advantage here is that since Blogger is one of the most popular blog platforms, it has a huge community already. This community can be tapped faster with a Blogger account.

Blog Article Editing

As part of article production, we will edit these articles first before sending them for approval or posting to make sure everything is written properly. We will never publish any article without proper editing first to ensure accuracy and relevancy.

Backlinking from Blog Post

Another advantage of having a Blogger account is the fact that this blog will be on a different domain. With that in mind, we can use this to build some backlinks to the main website of the company.

However, we will be very careful not to overdo this to avoid looking spammy.

Inclusion of Photos per Blog Article

A plain text blog is plain old boring. This is why we will make use of appropriate photos to give it more life and to help convey the message of the post as well.

Photos sourced from the website or photos provided by you are much preferred. In the absence of such, we will be using stock photos, though they may be more generic and not very specific to your business. For this reason, images provided by you are always preferred.


Picasa Marketing

Picasa Album Creation

The best way to organize photos in Picasa is to use different albums for different themed photos. We will create such albums as needed. The album titles also provide another opportunity to use the target keywords.

If there is no need to create additional albums for new uploaded photos, we will not create them.

Picasa Upload Photos

We will populate the Picasa profile with photos sourced from the website and with those provided. The main advantage of this is that you will have a centralized location of all photos related to the company which can easily be shared with others.

At the same time, these photos will become available on Google's image search as well.

Photo Description Writing

The last part of optimizing the photo is through the creation of the description. This will give a more in-depth portrayal of the image.

Also, this gives us another opportunity to make use of the target keywords.


Miscellaneous Service Items

Dedicated IP Services

We use dedicated IP Services for your campaign to make sure we do not encounter any problems with the social media site's local security.


Reporting and Auditing

Internal Report Auditing and Analysis

For your convenience, we will make sure that reports will include only relevant information, and that the most significant trends and inferences can be determined from the data.

Work Reports

All tasks will be tracked throughout the whole month and are reflected on the monthly report which includes all progress and final outcomes.

Expect the report to be fully updated at the end of the month.

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